TrillerTV, the premier digital streaming platform for live sports and entertainment, is proud to announce a strategic partnership with Willow TV, the leader in cricket broadcasting in North America. This exciting collaboration brings Willow Sports, a 24/7 FAST channel dedicated to live cricket and other sports, to TrillerTV's rapidly growing platform.
A New Era for Cricket on TrillerTV
Starting in October, TrillerTV users in the USA and Canada will enjoy free access to live content from Willow Sports, including exclusive coverage of the ICC Women's T20 World Cup. This includes the highly anticipated matchup between India and Australia on Sunday, October 13, followed by the final on Sunday, October 20.
Adam Bigwood, Chief Content Officer of TrillerTV, commented: "We are thrilled to partner with WillowTV to bring the excitement of cricket to our audience, beginning with the ICC Women's T20 World Cup. This partnership marks our commitment to expanding into cricket, a sport with a passionate fanbase, while growing our diverse sports offerings on TrillerTV."
A New Hub for South Asian Sports Fans
Willow Sports will be the go-to destination for cricket fans, offering live top-tier international cricket, domestic U.S. matches, and an unparalleled focus on women's cricket. Willow TV is known for its robust coverage of the sport and its dedication to bringing classic matches, highlights, and memorable moments to fans. Through this partnership, TrillerTV will also showcase other sports popular among South Asian audiences, such as the 2024 Carrom World Cup.
Todd Myers COO of WillowTV, shared: "We are excited to expand our reach and bring more of what our audience loves to TrillerTV. Willow Sports will offer free access to some of the most exciting matches and tournaments. American cricket fans have never had greater access to the second most popular sport in the world."
About WillowTV:
Willow TV is the home of cricket in North America, reaching over 5 million South Asians in the U.S. and Canada. With a loyal following among cricket enthusiasts, WillowTV consistently delivers high viewership during live matches, making it the only platform that aggregates over 10 million cricket fans in the U.S. and beyond.
