FITE and SUN Broadcast Group Partner Up to Promote the 11-Summer Concert Extravaganza PPV Package to Radio Stations Nationwide

Last week, the first FITE show, Def Leppard, kicked off the 11-Concert package. This Saturday, The Rolling Stones premiere. Once launched, concerts are available on FITE PPV all summer for $4.99 each or with the 11-show package for just $39.99. A new concert debuts each Saturday.

New York, NY, July 16, 2020 -- FITE, the premiere digital platform for sports and entertainment, announced today their Summer Concert Pay Per View promotion in conjunction with Sun Broadcast Group, a national radio network encompassing 6,000 radio stations across the country. This year, FITE has expanded its content offerings beyond combat sports, to include streaming films, motorsports, tennis, soccer and basketball. The latest vertical: music. They reached out to SBG to develop a way to get the word out to a targeted, music-loving audience.

Last week, the first FITE show, Def Leppard, kicked off the 11-Concert package. This Saturday, The Rolling Stones premiere. Once launched, concerts are available on FITE PPV all summer for $4.99 each or with the 11-show package for just $39.99. A new concert debuts each Saturday.

Sun Broadcast Group Chief Development Officer Danno Wolkoff along with Producers Mike Marino and Jason Hillery from the Rooster morning show content service, are supplying stations throughout the US an on air trivia contest involving the 11 superstar bands, and awarding an Extravaganza FITE Package to the winner for each station. The promotional giveaway will be delivered to SBG affiliated stations and all other morning shows that would like to participate while supplies last.

Other artists in the FITE PPV series include Toto, Motley Crue, KISS, Slipknot, Black Sabbath, Myles Kennedy & Slash, Stone Temple Pilots, Eagles of Death Metal & Iggy Pop.

"This is our Sounds of Summer On FITE," said FITE CMO, Kim Hurwitz. "The team at SBG has been wonderful to work with and developed a unique promotional giveaway through its morning show network to rollout the new FITE music offering."

For more information and to ORDER, click here: 11-Concert FITE Bundle